Writing
Insights on SaaS, systems and founders.
Practical perspectives on building SaaS products, scaling systems and thinking clearly about the decisions that matter.
Multi-Tenant SaaS Architecture: A Founder's Guide
Multi-tenancy is one of the most important architectural decisions a SaaS founder makes — and one of the most commonly made wrong. This guide explains the three main strategies, the trade-offs between them, and how to choose the right one for your product.
What Does a SaaS Architect Actually Do?
The role of SaaS architect is widely misunderstood. It is not a senior developer. It is not a technical consultant who reviews code. This post explains what a SaaS architect actually owns, when to hire one, and what happens when you do not.
Case Study: Rebuilding a Multi-Tenant SaaS Architecture Under Live Load
A PropTech SaaS platform serving 300+ landlords had a critical multi-tenancy problem. Data isolation was insufficient, performance was degrading at scale, and a compliance audit was looming. This is how we rebuilt the architecture without taking the platform down.
Fractional CTO for SaaS Startups: When to Hire One and What to Expect
A fractional CTO is one of the most misunderstood roles in the startup ecosystem. This post explains exactly what a fractional CTO does, who needs one, and how to structure an engagement that actually moves the business forward.
Case Study: From Zero to First Paying Customer in Ten Weeks
A non-technical founder had a validated problem, no technical co-founder, and six months of failed development work to show for it. This is how we rebuilt the SaaS MVP from scratch — correctly — and reached a paying customer in ten weeks.
SaaS MVP Checklist: What to Build First (and What to Ignore)
Most SaaS MVPs are overbuilt. Founders include features they think users will want rather than building the minimum that earns real feedback. This checklist is a forcing function for cutting to what actually matters.
SaaS Coach vs Fractional CTO vs SaaS Consultant: What's the Difference?
These three roles are often confused, and the confusion is expensive. Hiring the wrong type of external help for your stage and situation is one of the most common founder mistakes. This post clarifies exactly what each role does and when to use it.
Case Study: Two Years of Building, No Paying Customers — How We Fixed It
A B2B SaaS marketplace had been in development for nearly two years with a team of four. It had no paying customers. This is what was wrong, what we cut, and what happened when the founder stopped building and started selling.
How to Build a SaaS Product Without Overbuilding
Overbuilding is the most common and least visible failure mode in SaaS development. Founders build more than the market needs, faster than the market is ready for it. This post is a direct treatment of why it happens and how to prevent it.
How AI is changing SaaS development
AI is not replacing software engineers. It is changing what a small, focused team can build in a given amount of time — and that shift has serious implications for SaaS founders.
Why distribution matters more than features
Most technical founders over-invest in the product and under-invest in distribution. The result is well-built software that nobody knows about.
Building SaaS platforms as a solo founder
Solo SaaS development is not about doing everything alone. It is about making architectural and scope decisions that let a single focused person build something genuinely useful without accumulating debt that kills the business later.
What founders misunderstand about SaaS valuation
Revenue multiples get most of the attention in SaaS valuation conversations. But the metrics that actually determine what a buyer will pay are more specific, and more within your control, than most founders realise.
How AI accelerates modern product development
AI-assisted development is not a single tool or workflow. It is a set of practices that, applied consistently, compound into a meaningful productivity advantage for engineers and founders who use them well.