SaaSCoach&ArchitectforFoundersBuildingScalableProducts.
I'm Joel Maillard, a software engineer specialist, SaaS founder and SaaS coach with 24+ years of experience building production-grade systems across enterprise technology, finance, government, aerospace, real estates and startup ecosystems.
I help founders and businesses turn ideas into scalable SaaS products using modern engineering, automation and AI-assisted development.
Monthly Recurring Revenue
£48,200
Churn Rate
1.8%
LTV
£3,240
Valuation
£578k
System Architecture
About
Two decades building systems where reliability and execution are non-negotiable.
Over the last two decades, I've built software systems across high-stakes industries where reliability, architecture and execution matter.
My experience spans enterprise technology, finance, government, aerospace and founder-led SaaS ventures.
Today, I focus on building scalable SaaS platforms, automation systems and AI-enabled products while helping founders turn ideas into real digital businesses.
I believe the best software is built at the intersection of deep technical skill, strategic thinking and real-world execution.
24+
Years engineering
10+
Active ventures
5+
Industries
Ventures
Products I'm building.
Dealigent
UK property deal intelligence platform helping investors analyse opportunities faster using property data, rental estimates, yield calculations, comparables, EPC information, Land Registry insights and investment scoring.
Plevits
SaaS analytics and valuation platform helping founders understand business health, recurring revenue performance, churn, growth quality and valuation.
SmallExits
Marketplace concept for buying and selling micro SaaS startups, AI ventures, websites and digital assets.
AutoRemind.me
Automated reminder platform for individuals and businesses. Schedule smart, recurring reminders so nothing important ever slips through the cracks.
PropQualifier
PropQualifier helps UK property professionals compare and qualify property opportunities by postcode using rent, sales, crime, flood risk, transport, schools and amenities data.
Interested in partnering, investing or learning more about these and my other ventures?
Get in TouchSaaS Coaching
SaaS coaching built on real execution.
I help founders and entrepreneurs go from idea to real SaaS products using practical systems, modern engineering and AI-assisted workflows.
My coaching is based on building actual platforms — not recycled theory.
SaaS idea validation
SaaS architecture guidance
AI-assisted development workflows
MVP-to-platform strategy
Product execution guidance
Technical founder mentoring
Scaling and automation systems
SaaS monetisation strategy
Cloud infrastructure guidance
Expertise
Technical depth across the full stack.
"Software alone is no longer the advantage."
In an AI-accelerated world, building software is becoming faster and more accessible.
The real advantage now comes from execution, architecture, positioning, automation, distribution and the ability to turn ideas into scalable systems.
Writing
Insights on SaaS, systems and founders.
Multi-Tenant SaaS Architecture: A Founder's Guide
What Does a SaaS Architect Actually Do?
Case Study: Rebuilding a Multi-Tenant SaaS Architecture Under Live Load
Fractional CTO for SaaS Startups: When to Hire One and What to Expect
Case Study: From Zero to First Paying Customer in Ten Weeks
SaaS MVP Checklist: What to Build First (and What to Ignore)
Work With Me
Helping founders build serious SaaS products.
Free Resources
Practical guides for SaaS founders.
Free Ebook
The SaaS Founder Playbook
A practical guide to validating, building and improving SaaS products with sharper execution and better systems.
Contact
Start a conversation.
Direct
hello@joelmaillard.comConnect
LinkedInBased in the UK. Available for remote consulting, advisory work and technical partnerships worldwide.